Anna Valenti available for work
Selected work
02 · Growth · AI · Freelancer

Built the growth engine for a hospitality-tech spinout — and the team that ran it.

Hospitality techSpinoutDemand genRebrandTeam of 5FreelancerVisit site
x4MQLs in 4 months

Context

GuestButler was heading toward its spinout from Achmea with no dedicated growth function and a sales cycle measured in months. I came in to own growth end to end: positioning, demand, product, sales stack, and the team.

What I built

I built the sales stack from scratch: a lead qualification and routing system feeding a clean CRM through AI enrichment, ad campaigns running under €0.13 CPC, and a content engine to support them. I ran the rebrand, supported the single-property → multi-property product expansion, and led event marketing at ITB and IHS Amsterdam. Team of 5.

Outcome

X4 MQLs in 4 months. Sales cycle compressed from months to 4 weeks. A repeatable demand engine the company kept running after spinout. A clearer product roadmap.

GuestButler case study visual — Led growth and rebranding through a startup's spinout. x4 MQLs in 4 months, sales cycle cut to 4 weeks.
field note

I can take a company from undefined growth motion to a measurable, repeatable system — and lead the team that operates it.

headline metric
x4
MQLs in 4 months
on the ground
The IHS Amsterdam stand I organised for GuestButler.
The IHS Amsterdam stand I organised for GuestButler.
The day GuestButler spun out of Achmea.
The day GuestButler spun out of Achmea.
ITB Berlin — the biggest travel trade fair in the world.
Our stand at ITB Berlin.
Our stand at ITB Berlin.
On the way to ITB Berlin.
On the way to ITB Berlin.
The lead-enrichment automation I built: drop a lead list in a Drive folder and it researches and enriches each lead (rooms, PMS, location), finds decision makers and routes them into the nurturing flow — replacing hours of weekly sales research.
The lead-enrichment automation I built: drop a lead list in a Drive folder and it researches and enriches each lead (rooms, PMS, location), finds decision makers and routes them into the nurturing flow — replacing hours of weekly sales research.
The GuestButler × RoomRaccoon webinar — one of the partnership initiatives I started.
The GuestButler × RoomRaccoon webinar — one of the partnership initiatives I started.
what this proves

I can take a company from undefined growth motion to a measurable, repeatable system — and lead the team that operates it.

Next: Lumina Studio
contact

Let's build something together.

valentianna26@gmail.com
available for workLinkedIn →Download CV →
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