Anna Valenti available for work
growth leader — product operator — ai automation builder

Great ideas are everywhere.I build what makes them work.

Five years across growth, product & AI automation: from 0→1 launches to the internal systems that make scale possible.

Abstract editorial photograph introducing Anna Valenti's growth, product and AI automation portfolio
about

AI, Growth & Product Enthusiast — operator, builder, strategist.

Portrait of Anna Valenti

I'm Anna Valenti. For the last 5 years I've worked across growth, product & AI automation — most recently as Senior Product & Operations Manager at Studocu (Amsterdam, NL · Jul 2026 – Ongoing), where I ran product operations across 6 teams and ~50 workstreams spanning AI study tools, class recordings and agentic study experiences. Before that I led teams at GuestButler, Pionect, Renewtech, Manna / Creative Clicks, YuxMe, and at my own studio, Lumina Studio, shipping 0→1 products & building the internal systems that let companies grow without doubling their headcount.

I move between strategy & the build. I'll write the GTM, set the brand, ship the workflow, hire the team that runs it, then measure whether any of it actually moved the number.

capabilities

What I can do.

Growth & marketing
  • Go-to-market strategy
  • Lead generation & demand gen
  • SEO & SEA campaigns
  • Paid Advertising (LinkedIn, Meta, Google)
  • Content strategy & design
  • Growth hacking
  • Email marketing & lifecycle
  • Branding
  • Communications & PR
  • Event management
Product & operations
  • Product management
  • 0→1 launches, sandbox to production
  • Operational efficiency & process
  • Cross-functional team leadership
  • Sales enablement & alignment
  • UX research & experience mapping
  • QA & release coordination
  • Internal tooling design
  • CMS & CRM systems
  • Performance reporting
AI & automation
  • AI-powered marketing integration
  • No-code / low-code automation
  • Workflow building
  • Custom AI agents & chatbots
  • Lead qualification & routing
  • Content automation pipelines
  • Self-updating CRM systems
  • Sales intelligence pipelines
  • Data analytics & performance
  • Prompt engineering
how i work

A structured approach, repeated across every engagement.

From fractional roles, to client's assignments & full in-house roles, my operating loop looks the same.

01 — Diagnose

Find the bottleneck.

Most growth and ops problems are misdiagnosed. I spend the first weeks listening to team calls, mapping funnel and processes, identifying the bottleneck or biggest missed growth opportunity.

02 — Build the system

Strategy is a system, not a slide.

I create working pipelines: CRMs that update themselves, content engines that compound, ad accounts under tight CPC, AI agents wired into the tools the team already uses.

03 — Hand it to the team

Build for the people who will operate it.

Internal tooling, playbooks, hiring, onboarding. Whatever I build is designed to be run by the team with or without me.

04 — Measure the number

Did it move the metric, or didn't it.

Every engagement has one or two numbers we care about. I report against them weekly, in plain language, and kill what isn't working.

selected work

5 years across growth, product & AI.

Engagements that show the same operator pattern at different scales: strategy on top, system underneath, team running it. Hover a card for the headline numbers; click to read the case study.

Note: these are the most interesting projects I worked on across fractional, client & in-house work. To see my full resume please go to the bottom of this page or click here to download the PDF.

01
Senior Product & Operations Manager · In-houseJul 2026 – Ongoing
Studocu

Ran Product Operations across Studocu's core product missions — AI study tools, class recordings, and agentic study experiences. 6 teams, ~50 workstreams, 13 projects led in the first two months.

Read case study
02
Head of Growth · FreelancerDec 2025 – Ongoing
GuestButler

Led growth and rebranding through a startup's spinout. x4 MQLs in 4 months, sales cycle cut to 4 weeks.

Read case study
03
Founder & Operator · Owned AgencyAug 2024 – Ongoing
Lumina Studio

Founded and led an AI automation studio. Built and sold Omnyx; delivered for Gateway, Alfred24 and more.

Read case study
04
Product Lead · FreelancerMay – Aug 2024 · 4 months
Fitflow AI

Took an AI fitness product from sandbox to its first 100 users. Upload time cut from days to one hour.

Read case study
05
Operations & Tooling · In-houseOct 2024 – Oct 2025 · 1 year
Renewtech

Built internal tooling that doubled sales capacity with no new hires. Per-lead proposals, decks, call scripts.

Read case study
06
Marketing & AI Lead · In-houseNov 2022 – Aug 2024 · 22 months
Manna

Championed AI and custom agents in 2022, before ChatGPT. Content production cut from 2 days to 3 hours.

Read case study
07
Founder & Builder · Side project2026 – Ongoing
Wander

Built a travel app with a friend. Social discovery feed, destination cards, friend-based recommendations and an AI travel assistant.

Read case study
recommendations

What people say after working with me.

Ten LinkedIn recommendations from managers, peers & clients across Studocu, Manna, Creative Clicks & Lumina Studio.

Anna is a fantastic thought leader and executor when it comes to all things growth. Her bias for action combined with her understanding of growth dynamics make her a secret weapon when implementing any new growth strategy. She does not just ideate and strategize, but also implements and executes. TL;DR she gets results.

Tyler Kirkland
COO at Studocu
Senior to Anna, but didn't manage her directly · September 3, 2026
Download reference letter ↓

I worked with Anna as her Product counterpart on Studocu's AI products. She joined at a time with many uncertainties and parallel initiatives, where fast action and clear alignment were urgently needed. Within the first month she audited and improved key product dashboards, successfully aligned several groups of key stakeholders, and took ownership of a new growth project. These helped my team and others move our roadmap forward with focus and clarity. Moreover, she's a wonderful thought partner: she challenges assumptions, expands on existing ideas, and suggests concrete next steps. She then goes above and beyond to make sure good ideas can be executed smoothly. Most notably, Anna brings great energy to the team, always smiling and proactive. It's a joy to work alongside her. I couldn't recommend Anna enough to any product team seeking a high calibre Ops manager to help fuel their growth.

Jo Ziwei Huang
AI Product for Learning
Worked with Anna on the same team · September 2, 2026

Anna joined my team as a Senior Product Ops Manager, with a deliberately open scope across our AI initiatives: to find and scale new growth loops. She was able to quickly turn that ambiguity into structure and results. The clearest example was with our podcast initiative, where she led our efforts end-to-end: from aligning with legal and planning distribution, to optimizing our prompts to reduce our initial AI costs by 80%. She always maintained a clear view on our roadmap, controlled the main KPIs, and communicated clearly with her stakeholders. With high energy, a genuine owner mindset, and a strong bias for action, I can't recommend her enough for building and scaling new ideas.

Tiago Avelar Guimarães
Head of Strategy & Analytics at Studocu
Managed Anna directly · September 2, 2026

I first met Anna through her LinkedIn profile, where she posts high-quality content about marketing and automation. After chatting a few times, we had a call during which she gave me some very useful advice on automating marketing processes, especially with regard to reporting and email marketing, which saved me a lot of time that I could then devote to higher-impact tasks. I recommend contacting Anna and her agency, Lumina Studio, to anyone who wants to speed up their business processes.

Thierry Actis
Growth and GTM strategies for busy tech founders
Worked with Anna at different companies · September 17, 2025

Anna and I met at AI2Elevate, where her creative drive and clarity immediately stood out. As co-founder of Lumina Studio Marketing, she has been a valuable marketing partner for my other businesses and network, sharing great ideas on automation and AI marketing. Anna brings strong communication skills and effective ways to approach challenges. I highly recommend Anna to open-minded entrepreneurs.

João Arthur Netto
Programme Developer Trainee at Twente Board
Anna's client · July 7, 2025

Anna and Martin at Lumina Studio are dedicated automation specialists with deep expertise in marketing. They took the time to truly understand my challenges and delivered a complete solution, helping me automate key parts of my business. Their strategic insight and hands-on support made a real difference. Highly recommended for anyone looking to scale through smart automation!

Olaf de Rooij
B2B SaaS, AI & tech outbound specialist
Anna's client · June 16, 2025

I had the pleasure of working with Anna during her Embedded Research Project with us. Over the course of several months, she conducted research in a structured and thorough manner within our team. What stood out to me most was her ability to handle challenges effectively. Whether it involved unexpected turns in the research process or coordinating with various stakeholders, Anna remained calm, thoughtful, and solution-oriented throughout. She consistently met her deadlines and approached her work with both enthusiasm and professionalism. Her contribution was not only strong in terms of content, but also made collaboration very enjoyable.

Maaike Jansen
Projectmedewerker Onderzoek & Erfgoed | Historica
Managed Anna directly · June 3, 2025

Anna was an incredible teammate and a key part of the content strategy at Manna and Creative Clicks. Her creativity and ability to craft compelling narratives made a huge impact on our campaigns, and she always brought fresh ideas to the table. She made complex topics engaging and digestible for our audience, took feedback exceptionally well, played a crucial role in shaping our content strategy and messaging, and was always open to collaboration. Beyond her skills, Anna is just a great person to have on your team — proactive, thoughtful, and always bringing positive energy. Any company would be lucky to have her!

Shaun Pathmasri
VP, Growth Strategies at Manna
Worked with Anna on different teams · February 19, 2025

Anna was an amazing teammate and a huge help when I started at Manna. She guided me through my tasks, making it easy to adapt and get up to speed. She's proactive, always willing to share her expertise, and ready to help whenever needed. On top of that, she's easy to work with and a great collaborator. I'm really grateful for everything she taught me, and any team would be lucky to have her!

Corina Marquez
B2B/B2C Social Media | Copywriter
Anna was senior to Corina · February 15, 2025

Working with Anna was an exceptionally great experience! She joined the team to pick up the work after the previous person unexpectedly left, so Anna faced the challenge of picking up the whole content creation process without any help. She proved to be proactive and very sharp for details. She asked a lot of great questions that not only helped her get deeper into context but also highlighted our blind spots. She also proactively took ownership of processes, which proves her great level of responsibility. As a result, she dramatically improved the quality of our content.

Kateryna Yushko
Product @ TomTom | Mentor
Senior to Anna, but didn't manage her directly · August 1, 2024
interactive diagnostic

Do you need Anna? 

A quick, scientifically rigorous* diagnostic. Five questions. One verdict.
*not actually scientific. or rigorous.

ready when you arediagnoses completed: 0

Do you need Anna?

Answer five questions. We'll tell you, with total impartiality, whether Anna belongs on your team.

beyond the roles

Talks, stages & trade fair floors.

Speaking, teaching and showing up where the work gets talked about — lectures, podcasts, conferences and the stands I built and staffed.

Talk · 14 September 2026

Speaking in Nijmegen

A talk on building with AI in practice — the deck I wrote and presented for the session in Nijmegen.

Guest lecture at InHolland University
Lecture · 30 professors, Business faculty

Guest lecture at InHolland University

My co-founder and I gave a lecture on prompting and applied AI to 30 professors of the business faculty at InHolland University.

Product Heroes Conference
Conference · Milan, Italy

Product Heroes Conference

Attended Italy's biggest product and product-marketing conference — the community I keep learning from.

IGNITIATE podcast
Podcast · with Olaf de Rooij

IGNITIATE podcast

Recorded an episode with Olaf de Rooij, founder of the IGNITIATE sales agency, on automation inside sales teams.

Breda startup community event
Event · Lumina Studio

Breda startup community event

Ran the Lumina Studio stand at the Breda startup event: personalised marketing automation strategies, built live in under a minute.

ITB Berlin & IHS Amsterdam
Trade fairs · GuestButler

ITB Berlin & IHS Amsterdam

Organised and ran the GuestButler presence at IHS Amsterdam and at ITB Berlin, the biggest travel trade fair in the world.

toolstack

The tools I reach for.

Automation & AI

Make.comClaudeChatGPTGeminiCursor

Marketing & analytics

GA4SemrushSearch ConsoleGoogle AdsAmplitudeMixpanelMetabaseMeta Business SuiteLinkedIn Ads

CRM & lifecycle

MailchimpKlaviyoInsiderHubSpotActive CampaignCustomer.io

Build & design

WebflowFramerLovableBoltCanvaAdobeReplitClaude CodeClaude DesignClaude Co-workGammaGit

Project management

MondayTrelloJira
credentials

Studied, certified, spoken.

Studies

  • MSc Data & AI
  • BA Media & Information — University of Amsterdam

Certifications

  • Make.com — full certification track
  • Marketing Hub Software Certification
  • Email Marketing Certification — HubSpot
  • HubSpot Marketing Automation

Languages

  • Italiannative
  • EnglishC2
  • SpanishA2
  • DutchA1
contact

Let's build something together.