Selected work
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05 · Product · AI · In-house
Doubled sales capacity by building the tools, not hiring the team.
2×sales capacity, zero new hires

Context
Renewtech's SDR team was the bottleneck — every lead meant manual research, manual proposal, manual deck, manual call script. Hiring more reps would have meant more bottleneck.
What I built
Internal tooling that spins up a tailored proposal, deck, and call script per lead. Tight integration with the existing sales process so adoption was immediate. Output reviewed and shipped by humans; preparation done by the system.
Outcome
Sales capacity doubled. Zero new hires. Leaner org, tighter sales/marketing alignment.

field note
Operational efficiency is a product problem. Build the system before you grow the headcount.
headline metric
2×
sales capacity, zero new hireswhat this proves
Operational efficiency is a product problem. Build the system before you grow the headcount.
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