Anna Valenti available for work
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05 · Product · AI · In-house

Doubled sales capacity by building the tools, not hiring the team.

Internal toolingSales enablementAutomationSDR opsIn-house
2×sales capacity, zero new hires

Context

Renewtech's SDR team was the bottleneck — every lead meant manual research, manual proposal, manual deck, manual call script. Hiring more reps would have meant more bottleneck.

What I built

Internal tooling that spins up a tailored proposal, deck, and call script per lead. Tight integration with the existing sales process so adoption was immediate. Output reviewed and shipped by humans; preparation done by the system.

Outcome

Sales capacity doubled. Zero new hires. Leaner org, tighter sales/marketing alignment.

what this proves

Operational efficiency is a product problem. Build the system before you grow the headcount.

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